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2 Feb 2010

Two Weeks of Tweets

Posted by Celeste. No Comments

Guest post by Aaron Harned

Over the last few weeks I have started to apply myself to learn about and participate in social media.

After months of prodding from my girlfriend, I signed up for a Twitter account.

Ever since my first tweet it has been amazing to me how involved agriculturalists are in promoting all of agriculture on the internet.

It has been a pleasure for me to learn so much in just two weeks from my tweeps.

The reason I started tweeting was to find more news stories about agriculture, but I have found that the friendships that I have already established will prove to be beneficial to me in the future.

I now know that I can look for advice from these people and be flooded with links and resources about agriculture and controversial issues.

I am writing this post is to encourage anyone who does not have Twitter to not hesitate and sign up for a Twitter account.

It is a little overwhelming at first but just sit back and watch for a little look at the other more experienced Twitter users show you the ropes.

I have found that my opinion matters to these people simply because I am as passionate about agriculture as they are.

All and all what I am trying to say is go to twitter.com, put in your info and join the fun. It is not only a great way to keep up with ag topics but it is also a great chance to network and meet other tweeps who care as much about #ag, #farm, #beef, or #pork as you do.

Aaron Harned is Treasurer of Western Kentucky University Block and Bridle. This content was originally posted on his College Aggies Online blog. He is also Celeste’s boyfriend.

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11 Jan 2010

5 Common Meat Questions Answered

Posted by Celeste. 3 Comments

The meat counter is a confusing place for many consumers.

Friends are constantly asking me for advice on what meat cuts to buy, what brands to choose, and how to cook their meat purchases. Though each shopper is different, many have the same concerns and misconceptions when it comes to selecting their meat entree.

In this post, I briefly address five of the most common questions I am asked about meat.

1. “I’m worried about e. coli. How do I keep my family safe?”

When it comes to e. coli 0157:H7,the key is proper cooking.

SafeAndSavoryFor ground beef (this means any ground beef product: chuck, round, etc…), should be cooked to an internal temperature of 160 degrees F.

The best way to measure this is by using a meat thermometer (especially for thick burgers) but if one is not available cook ground beef until the interior is no longer pink and the juices run clear.

When at a restaurant, NEVER order a rare hamburger!

Since whole muscle meats (steaks and roasts) are ground up to make ground beef there is more surface area that could have come in contact with e. coli 0157:H7. The only way to ensure a safe hamburger is to eat it well done.

Don’t worry steak lovers, you can still enjoy your favorite medium or rare steak.

When you grill a steak, the surface of that meat is the only part that has to be cooked to a temperature of 160 degrees. To make your grilling easier, I recommend this chart as a reference.

2. “I want to support family farmers. What brand is the best to buy?”

First of all, I love getting this question. I look at it as a pat on the back to all the family farmers across the country and a reminder that consumers really do care about us!

As to an answer, it may surprise you. Family farmers sell to many different meat processing companies. Buying your meat from Tyson, Cargill, JBS Swift, or many other major labels means you are buying from corporations who buy livestock from family farms.

I usually add with a laugh, “I don’t care what brand you buy, just buy more of it!”

3. “Is it better to buy meat from a custom meat market or a major grocery store?”

This one all comes down to personal preference.

Some people love the personal touch that comes along with shopping at a local meat market. Local processors are also a great resource for help in cut selection and cooking tips.

KYProudIn many states, local markets also give you the chance to support local farmers through special marketing programs like our “Kentucky Proud” program.

One of my favorite small processors and a great resource on the subject is John’s Custom Meats, LLC (or as my twitter friends might know them @KyFarmersMatter.)

With a major grocery store it often comes down to convenience. Many families don’t have time to make an extra stop at the meat market and there’s nothing wrong with that.

The important thing to remember is that meat purchased from a grocery store is just as safe as meat purchased from a local meat market because they have all been USDA inspected. USDA meat inspectors monitor the safety of our meat supply very closely. These hard working folks are the reason that I love to boast that we have the safest meat supply in the world.

4. “A lot of celebrities are becoming vegetarians because they say its healthier. Is that true?”

Eliminating meat from your diet does not automatically make you a healthy person. While some vegetarians are healthy, there are many more people living healthy lifestyles with meat as a valuable part of that diet.

Meat is the tastiest multivitamin you’ll ever eat! It is packed full of vitamins and minerals and the best tasting source of protein around. If you are interested in the nutrition facts, check out the individual facts for beef, pork, lamb and chicken.

giadaThe most important thing to remember is that person has their own unique dietary needs.

Before making a drastic change like becoming a vegetarian, try a lean meat diet.

Leaner meats offer the same satisfying meat flavor but with less fat. The best news is that there are lean cuts of beef, pork, and chicken so you can continue enjoying your favorite meat.

Another great way to keep meat in your healthy diet is to cut down on portion size.

One serving of meat is 3.5 ounces, or about the size of a deck of cards. Instead of skipping on meat at a restaurant, simply cut it into serving sizes and take the excess home to eat later. Its both economical and healthier.

There are plenty of beautiful, healthy celebrities who eat meat. One of my favorites is Giada de Laurentiis, chef on the Food Network as well as a correspondent on the Today Show. Not only is she a beautiful, healthy woman who eats meat but she can teach you how to cook it!

5. “I keep seeing organic, grassfed, grainfed and all-natural labels on beef. What does it all mean?”

To many consumers it seems like you need a special dictionary to decipher today’s meat aisle.

Each of these labels refers to the way that the cattle were raised prior to harvesting.

The most confusion often comes in purchasing beef. Beef from Pasture to Plate does a great job describing the different types of meat labels. Below is their description of the different labels:

Grain-fed beef
Grain-fed beef is the most widely produced kind of beef and tends to be less expensive than other beef choices. Grain-fed cattle spend most of their lives eating grass in pasture before moving to a feedlot where they are fed a high-energy, grain diet for four to six months. Research shows consumers generally prefer the taste of grain-fed beef because of its tenderness and flavor-enhancing marbling.

Grass-finished beef
All cattle spend the majority of their lives eating grass in pastures. However, grass-finished beef (sometimes marketed as grass-fed beef) comes from cattle that have been raised on pasture their entire lives. Producing grass-finished beef in large volumes is difficult in North America where few regions have the growing season to make it possible. Grass-finished beef is often described as having a distinctly different taste and may require different preparation methods.

Certified organic beef
Certified organic beef must meet the U.S. Department of Agriculture’s National Organic Program standards set by the Organic Foods Production Act. Organically raised cattle must be fed 100-percent organic feed and must be certified through USDA’s Agricultural Marketing Service. In addition, the organic standards say these cattle cannot be given hormones to promote growth or antibiotics. The animal cannot be denied antibiotics if they are sick, but then treated cattle must be removed from the program. Organic beef tends to be more expensive than grain-fed beef.

Natural/branded beef
By definition, most beef is natural. According to USDA’s Food Safety and Inspection Service, “natural” may be used on a beef label if the beef does not contain artificial flavor/flavoring, coloring, chemical preservatives or any other artificial or synthetic ingredient; and the beef is not more than minimally processed. The government’s definition of natural does not relate to the way animals are raised or what they are fed. Producers raising cattle for beef marketed with a “natural” label may follow different production practices in order to brand their beef. Common branded beef claims include: “Raised Without Hormones,” “Raised Without Antibiotics,” “Corn-Fed,” “Always Vegetarian Fed,” or “”Free Range.” Natural/branded beef tends to be more expensive than grain-fed beef.

Let me emphasize that each of these meat types are just as safe as the other because all are USDA inspected. Your choice as a consumer is what type of beef best into your lifestyle.

Still have questions? Want to know more about a certain topic?

Feel free to leave your questions as a comment. If I don’t know the answer I’ll find someone who does.

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2 Dec 2009

Watching Daniel grow up on the family farm

Posted by Celeste. 1 Comment

When I moved out, my large family did some much needed rearranging. Now when I come in to visit I share a room with my three year old brother, Daniel.

Playing farm animal matching games on my iphone.

Playing farm animal matching games on my iPhone.

It is not uncommon for me to wake up with an assortment of hot wheels cars spread out across my bed.

Nor is it a shock to hear my car alarm blaring only to find Daniel grinning sheepishly with my keys in his hands.

The one that takes the cake has to be when he decides to wake me up at 6 a.m. and ask to play games on my iPhone.

While he’s not the greatest roommate, I can’t help but love the time I get to spend with him.

I especially love when we he comes along with us to do farm chores.

Every time someone visits our house, Daniel spends the first 10 minutes of their visit rattling off stories about feeding the cows, checking the pigs or riding in Daddy’s “big truck.”

Farm chores are his favorite pastime.

When he gets in trouble he loses the privilege of feeding the pigs! For his birthday, my parents even got him his own rubber boots and work jacket. He was ecstatic!

Daniel after opening his birthday work boots.

Daniel with his birthday work boots.

To Daniel and farm kids across the country, the family farm is a favorite playground and a first classroom.

I remember going “check the cows” with my dad when I was little and learning about the different beef breeds and how to put up polywire fences.

As the youngest in the family, Daniel has 6 teachers!

While some of us work the cattle, someone will always stand back and watch with Daniel to explain what we’re doing and why we’re doing it.

I am amazed that he understands so much of what we’re doing.

He is always quick to remind me that I need to “be nice” to the pigs and “don’t hit” them and he always tries to help Daddy call the calves up when we go to feed.

My favorite example was when we gave a vaccination to a litter of pigs in October.

Daniel loves helping with newborn pigs.

Daniel loves helping with newborn pigs.

Initally, Daniel was startled when the pigs began to squeal.

We explained to him that a shot only hurt the pigs for a few minutes but it would keep them from being sick which would hurt much worse.

While we finished vaccinating, Daniel walked around the pen telling the pigs,

You not gonna get sick piggy.”

It was the most adorable thing I had ever seen!

Daniel hasn’t yet realized that his childhood is not the norm. In his mind, all toddlers have baby pigs at home to play with.

Eventually, he’ll have to adjust to being in a classroom with few other farm kids.

At some point, he’ll have to defend the way his family raises livestock to people who don’t want to understand.

Some day he’ll have to decide whether or not he wants to take on the challenges of farming as an adult.

But those decisions are years away.

For now, he’ll keep living in his own little piece of paradise and I’ll keep watching him grow up the best way possible…on a family farm.

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16 Nov 2009

WKU Animal Science & Pre-Vet Program

Posted by Celeste. No Comments

Many of my readers have commented on the very “collegiate” voice my recent posts have taken. This post shows you why.

In addition to working in recruitment as an Agriculture Department Ambassador, I have been working on a video piece in my journalism classes about the animal science and pre-veterinary curriculum at WKU.

I owe a huge thanks to the many agriculture students who lent their voices and their photos to this piece. They were so patient with me as I nitpicked the what they said and how they said it. This piece would not be what it is without their help.

Here’s the finished product:

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2 Nov 2009

FFA #OnTheFarm with Nick Weber

Posted by Celeste. 2 Comments

I’ve recently come to the realization that I am NOT the average journalism student.

I have few journalism classmates who maintain blogs, have over 500 twitter followers, and do some freelancing on the side.  Of those few: none raise livestock, were past FFA members, or have a second major in agriculture.

What can I say? I’m one of a kind!

I do have one thing in common with every other journalism student I’ve ever met: I hate macroeconomics.

Often during my macro class I’m on my iPhone, usually on twitter or facebook, yet still managing to pay attention. Once a week, however, my economics class is the last thing on my mind because I’m closely following #onthefarm with @n_web.

During National FFA Convention, I had the privilege of being a guest on my favorite twitter show!

The last time I wore my FFA jacket with my closest FFA friend.

The last time I wore my FFA jacket with my closest FFA friend.

Nick wanted to do a show about FFA but the folks behind the @nationalffa account were just a little bit busy that week!

When I tweeted that I was missing my first National FFA Convention in 6 years, he asked me to share some of my experiences during that time.

As a past Kentucky FFA State Officer, it wasn’t hard for me to brag about the huge impact the FFA makes on its members.

I even had the chance to talk about transitioning from advocating as an FFA member to advocating as a college student/alumni member.

I don’t know whether Nick was drawn to my overachieving journalism habits or my insistence on promoting agriculture through them but either way I had a blast visiting with him about FFA, agriculture education, and agriculture advocacy.

I hope you’ll check out the full recap of the interview at Nick’s blog and tune in to future #onthefarm episodes for some agriculture advocates who are making a huge impact!

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21 Oct 2009

Teaching the truth about H1N1 with Block & Bridle pork chops

Posted by Celeste. No Comments

About once a month, Western Kentucky University students’ walk to class is interrupted from its usual serenity with a loud cry from halfway across campus:

“PORK CHOP!!! GET YOUR PORK CHOPS!!!”

In between classes, Block & Bridle members help grill our famous porkchops.

In between classes, Block & Bridle members help grill our famous porkchops.

The freshmen are usually shocked and confused by the spectacle taking place in front of the Environmental Sciences and Technology building.

Most can’t help but stare at the 10-15 students gathered around a bright red grill flipping pork chops, wrapping sandwiches and hurrying to keep up with the ever growing line of upperclassmen who figured out what all this hype was about long ago.

WKU Block & Bridle has long been known for their famous pork chop sandwiches.

Current members often tell stories about their parents working pork chops sales, using the same “secret” marinade that has been passed down through the club for over 30 years.

During this time, pork chop sales have been the main fundraiser for WKU Block & Bridle.

Social Chairman Marie Weldon inserts "Pork is Safe" flyers into bags.

Over 400 "Pork is Safe" flyers were inserted into bags during our two day sale.

In April 2009, Block & Bridle members began to worry about the future of our fundraising.

Overnight, the news media was talking about nothing but the so called “swine flu” that we now know as the H1N1 virus.

Pork prices fell.  The media continued to use the improper name for H1N1 and consumers continued to lose faith in the safety of American pork products.

When it came time to plan September pork chop sales, Block & Bridle members tried to be optimistic.

Our optimism was forgotten when our campus newspaper, the College Heights Herald, ran an editorial with such outrageous comments as:

“Just when you thought you were safe from avian flu and SARS, along come the pigs to ratchet up your paranoia.”

Needless to say, Block & Bridle members knew we needed to act fast spread the truth about H1N1 instead of the lies being published in the Herald.

I developed a flyer of “pork is safe” facts to insert into every bag lunch we sold.

Members engaged customers in discussions about what cut of pork we used (boneless loins), what the proper cooking temperature of pork was (160 degrees), and what Block & Bridle was all about.

In two days, WKU Block & Bridle members sold over 400 pork chop sandwiches and distributed just as many flyers.

Hopefully, the WKU community left our pork chop sale with more than just a lunch. Hopefully, they learned that pork is safe. Hopefully they now call the virus H1N1.

More than anything, I hope they left with a new found faith in the hardworking farmers who work everyday to produce our food products.

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26 Sep 2009

WKU Block & Bridle: Managing My Offline Brand

Posted by Celeste. No Comments

For the past month I’ve been focusing on my life offline.

I don’t doubt that there are future employers who will love that I’ve been actively writing, tweeting, and facebooking, however, I realize that twitter friends aren’t the only friends.

So much emphasis in the WKU School of Journalism & Broadcasting is placed on establishing an online presence but I’ve only had one teacher encourage me to practice personal, face-to-face networking.

In my Agriculture Department classes, however, this is not the case.  This is probably because in the Kentucky agriculture world the networking game is still mostly played offline.

2009 New Members & Officers

2009 Block & Bridle New Members and Officers

At WKU, Block & Bridle is an integral part of the agriculture student’s networking system.

As the largest non-Greek, student organization at Western, Block & Bridle is open to students of all majors interested in the livestock industries.

Alumni of the WKU Block & Bridle chapter are politicians, directors of commodity groups, veterinarians, agriculture educators, and some of the state’s most prominent farmers.

Every alum I’ve met loves to relive their memories of grilling pork chops, showing livestock, traveling across the country, and making lifelong friends.

My three years as a member of the WKU chapter have already been life changing.  My best friends are all Block & Bridle members; my roommates are all chapter officers.  We literally eat, sleep, and breathe Block & Bridle.

Beeler sharing stories from his time in WKU Block & Bridle

Beeler sharing his Block & Bridle memories

Last week, we welcomed 30 new members to our chapter at our annual New Member Banquet.

Speaker for the evening was Warren Beeler, a WKU Block & Bridle and Agriculture Department alum who is now the Director of the Kentucky Department of Agriculture’s Division of Value Added Animal and Aquaculture Promotion.

Beeler encouraged members to make the most of their time in the club and to let it help them find their future in the agriculture industry.

Beeler’s words reminded me how important it is to make personal connections with people in the industry, a point I feel is being neglected in the journalism education at WKU.

At the end of the day, its not always about how many twitter followers you have or how many people read your blog.  Its about the people you’ve met and taken the time to get to know.

Its about being more than a screen name and managing your “offline” brand.

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13 Aug 2009

#Oink-ing the Truth about H1N1

Posted by Celeste. 1 Comment

What will you be doing Sunday, August 16 at 9 a.m. EST???

If you’re like me, you’ll be #oink -ing!

What is #oink?

#Oink is an effort to teach consumers and the media the facts about the H1N1 virus in which pork producers, supporters, and fans will be using the microblogging site Twitter.

Each tweet will include the hashtag #oink, a tactic inspired by @FarmerHaley who encouraged his twitter followers to #moo on his birthday in support of dairy farmers.

My birthday, the day after @FarmerHaley’s, some of us were joking on Twitter that we should #oink for my birthday.

Four days later I received a direct message via twitter from @AFBFMace asking me to help spread the word that he was working with the pork board to start a twitter campaign using #oink to spread the truth about the H1N1 virus.

Why should I #oink?

The misnamed H1N1 virus has devastated the pork industry.  Consumers need to hear the facts instead of the sensational headlines featuring improper names for the virus.

I’ve previously blogged about the importance of all agriculturalists pulling together and spreading the truth about H1N1, but this twitter campaign gives people around the world an opportunity to help farmers.

How do I get involved?

Make sure to follow @farmerfeed to get the latest updates on the #oink movement!

Tweet with us on Sunday and include the hashtag: #oink.  You can see all the other #oink tweets in realtime by watching TwitterSearch.

If you’ve taken your #oink-ing to the level of obsession (like I have) you can add the #oink Twibbon!twitterProfilePhoto.jpg

Twibbon adds a banner to your profile picture so that all your twitter followers can see it.

What should I say besides #oink?

Anything you can do to help spread the truth about H1N1 would be greatly appreciated by pork producers everywhere!

This also gives us a great chance to share facts and videos (like the ones below) that educate consumers about pork safety and the humane production methods used by pork producers across the country.

I can’t wait to see you #oink with us on Sunday!

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11 Aug 2009

Robots, Researchers & Dairy Cows..Oh My!

Posted by Celeste. No Comments

I didn’t grow up on a dairy farm, but I still shared the same Saturday morning fantasy of all farm children: a robot to do your farm chores while you sleep the day away.

At Michigan State University’s (MSU) Kellogg Biological Station (KBS) new dairy facility that dream is a reality.

With the help of a three-year $3.5 million development grant from the W.K. Kellogg Foundation, KBS established a pasture based dairy facility that utilizes an automated milking system.

The new facility will support a 120-cow milking herd, plus dry cows and heifers.  It also includes a new freestall barn equipped with two Lely Astronaut A3 Robotic Milking Systems and is located in the middle of a 160-acre irrigated pasture.

How does a robot do the job of a highly skilled farm laborer?  See for yourself:

Will dairy farms across Michigan soon start milking their cows with robots?

Probably not, but with the tough economic conditions dairy producers are facing today it is no surprise that many operations are seeking new ways to cut costs and increase profitability.

Many of these producers, both conventional and pasture-based, are turning to research done at MSU for guidance.

Prior to the establishment of the KBS facility, however, MSU had not conducted any pasture-based dairy research.

“The development of a pasture-based dairy at KBS allows us to expand our portfolio of production alternatives for farmers and to develop new research and outreach programs that fit with interests and needs of diverse farm stakeholders,” said Karen Plaut, chair of the MSU Department of Animal Science.

In addition, the KBS facility will be home to animal behavior research focusing on animal behavior and health in grazing systems.  Video cameras were installed in the freestall barn to record the cows’ behavior 24 hours a day.

With all the new research going on, many dairy enthusiasts are eager to experience the KBS dairy for themselves.

On August 19, they’ll have that very opportunity at KBS’ Open House for the Pasture Dairy Research & Education Center (Adobe pdf).

Representatives from MSU, KBS and Lely will be stationed throughout the facility explaining the different research projects being conducted and the new technologies being utilized.

You can bet I’ll be there!

Just because I don’t own a pasture-based, robotic milking dairy farm doesn’t mean I can’t appreciate the continued agricultural innovation and research going on at KBS.

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7 Aug 2009

The Ultimate #FollowFriday

Posted by Celeste. No Comments

Every time I help someone start using Twitter they always have the same question:

“What is the point?”

Twitter is all about networking and sharing information from around the world.  Whether you love cooking, celebrity gossip, or sports there are “tweeps” for you out there!

Agriculture is no different.  The ag twitter community is tight knit, supportive, and informative.

Don’t believe me?

Here are ten of my favorite agriculture Twitterers from across the country (in alphabetical order).  Think of it as the ultimate #FollowFriday.

Want to see more about a certain person? Click their picture and you’ll be linked to their twitter homepage.

AFBFMace

agchat

agchick

agriblogger
agrilawyer
chrischinn
kyfarmersmatter
mrmoneypenny
raylindairy
whitwallace

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