My roommate, Molly, has been running for as long as I can remember.
In middle school, Molly began running cross country to stay in shape for basketball.
Now a senior in college, Molly set a new goal: run a mini-marathon in under 2 hours.
In January, Molly began chasing her dream. She began a 10 week training program to prepare herself to run the 13.1 miles of the Kentucky Derby Festival Mini-Marathon in April.
Of course, mini-marathon training meant running…a lot of running.
Just as important, though, was a specific change in Molly’s diet.
To prepare for her race, Molly increased her intake of meat, specifically beef.
Molly knew that she needed more protein in her diet since she was greatly increasing her physical activity and trying to build muscle.
“I don’t know how to cook much but I can cook beef,” Molly said, “And with 29 different cuts of lean beef I never got tired of it.”
I’ve previously shared with you Molly’s beef enchilada recipe. As a college student, it was important that Molly’s training diet be low cost. Beef met that perfectly.
“We bought ground beef on sale and froze it until we needed it. We made all sorts of things with it. Tacos, hamburgers, spaghetti, dirty rice. You name it, we made it!” she said.
It was important for Molly to share the importance of beef with fellow runners.
“Runners are very health conscious,” Molly explained.”There’s been a lot of misinformation about beef out there. I want to teach runners that beef is not only an important part of a healthy diet, but it also tastes a lot better than most health food!”
To show her support of the beef industry, Molly ran in a beef t-shirt.
Waiting at the finish line was her wonderful roommate (me!) with a sign celebrating her milestone.
The most exciting part, though, was that Molly met her goal and finished her 13.1 mile mini-marathon in 1 hour and 50 minutes!
We got a lot of questions about the beef sign and shirts.
While waiting for Molly at the finish line, several people approached me and asked if I was a farmer or just loved beef. This was a great chance for me to share my farm story with someone I would have never met otherwise.
My favorite reaction was when a random bystander saw the sign and yelled “I’m powered by beef too!”
What’s important is not running the race, but that runners are a group of consumers that were not being reached before.
“I already love to run. Why not combine that with my love of beef?” said Beeler.
Runners aren’t the only athletes powered by beef.
My brother’s high school soccer team ate cheeseburgers before every game and my youngest sister somehow convinces our mom to make beef stew before most of her marching band competitions.
What does beef power you to do?