Finding our Common Ground: Connecting the women who grow food with the women who buy it

A trip to the grocery store is more confusing than ever before.

Busy moms and housewives are forced to sort through confusing food labels like “organic,” “free-range” and “all-natural” when all they really want is to buy the safest, most nutritious and affordable meal for their family.

Consumers aren’t getting the information they need about their food.

That’s where Common Ground comes in.

Common Ground is a group of farm women who are making it their mission to help consumers understand the food they eat.

Its all about connecting the women who grow food with the women who buy it.


Ky Common Ground spokeswomen Carrie Divine and Ashley Reding answer questions from shoppers in a Louisville grocery store.



Common Ground ladies share their recipes, food facts and personal farm experiences.

They meet with shoppers in grocery stores and guide them through the meat counter, dairy cooler or produce aisle.

I’m so honored to be a part of Kentucky’s Common Ground team!

Last Saturday, the ladies of Common Ground met to learn about each others farms and swap tips for sharing our farm stories.

It was truly humbling to be in the company of some of Kentucky’s most inspiring farm wives.

In only 45 days, I’ll be trading my role of “farmer’s daughter” for the new role of “farm wife.”

I’ll be in the unique position to connect with some of the most confused consumers around: newlyweds!

Best of all, I now have a network of other farm women to call on who have expertise in areas I have no experience with.

The Kentucky Common Ground team

Women who raise row crops, operate their own CSA’s, own orchards, care for animals as veterinarians and somehow balance all of that with being moms!

If you’ve got a question about where your food comes from, there’s a Common Ground lady in your community who’d love to talk to you!

Want to learn more about Common Ground? Check out the official website, facebook page, youtube or twitter.

About Celeste

Celeste grew up on a family beef cattle and show pig farm in Western Kentucky. In addition to farming and life as a restaurant wife, Celeste owns Celeste Communications where she works as a photographer, graphic designer, videographer and consultant. This blog is Celeste's personal soapbox. Any ranting or raving is her own and does not reflect the opinions of any of her clients. All photos and posts are copyrighted property of Celeste Communications.


Finding our Common Ground: Connecting the women who grow food with the women who buy it — 3 Comments

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